Creative Director & Brand Strategist

I turn business complexity into brand clarity.

With ideas, clear communication and, above all, powerful visuals.

I approach it from four angles: Strategy, Creativity, Design and Generative AI.

With one goal: making what we build together have a real impact on your business.

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How I can help you

  • I’m the external creative partner who helps you solve urgent needs, strengthen important proposals and raise the visual level when it matters.

    Fast, direct and senior.
    And if the project grows, the team grows with it.

    So you arrive with something solid.
    Something that works internally.
    Something that looks good.
    And something that makes you look good too.

  • Your business may have evolved faster than your brand.

    If your image no longer reflects your level, your ambition or the way you work, you may be losing opportunities silently.

    A rebrand is not just a new logo.

    It is strategy, identity, communication and visual presence working together to change how people perceive you.

    So your brand becomes the obvious choice.

  • I create alternative creative routes for agencies that need an external point of view, without interfering with the internal team’s work.

    Fresh thinking.
    Senior criteria.
    Total confidentiality.

    For pitches, competitions and proposals where the first idea is not enough.

Behind me, there’s a studio.

HOW is the structure that lets me offer the closeness, agility and senior judgement of a direct partner, while scaling a specialised team under my direction whenever the project calls for it.

I could explain what I do in four separate areas. But what I really offer is making all of them work together.

  • I integrate Generative AI into product visualisations, recreations, documentaries, tutorials, films, infographics, campaign assets and audiovisual pieces.

    Whatever the project needs, without the old limitations.

  • I help brands clarify who they are, how they communicate and how they show up visually.

  • Concepts, art direction, photography and film pieces with a high level of creative and visual ambition.

  • Practical AI training for teams that want to integrate Generative AI into their creative and production processes from day one.

Broad experience across brands, corporate environments and high-demand projects.

Logotipo de la ESA que incluye la palabra 'esa' y un símbolo circular.
Logotipo de Nestlé en colores oscuros.
Logotipo de la empresa Bayer en un fondo gris
Logotipo de Olympus en letras negras sobre fondo blanco
Logo de MORA BANC en colores gris y negro
Logotipo de Novartis en colores gris y negro.
Logotipo de 4Life en color gris sobre fondo negro
Logotipo de CALDIC en color gris oscuro.
Logotipo de la empresa Condis, que tiene un círculo gris con una 'C' estilizada y la palabra 'Condis' en letras negras.
Logotipo de la Universidad Politécnica de Cataluña BarcelonaTech

Talks

I work, observe, learn, filter and then I share.

I talk about creativity, branding and Generative AI from real experience.

If you have an event, a team session or a training programme where this could fit, let’s talk.

Hombre sonriente con chaqueta negra de pie junto a cartel de la Agencia Espacial Europea en Barcelona, que promueve la incubación de negocios y el impulso empresarial más allá de las estrellas.
Un hombre de cabello oscuro y barba, sentado en la esquina, dando una charla a un grupo de jóvenes en una sala de reuniones. Cuatro personas en primer plano escuchando atentamente, con dos fotos de un complejo arquitectónico en la pared.
Un instructor dando una charla a un grupo de personas en una oficina con varias computadoras y documentos sobre la mesa.
Hombre de traje negro señalando una presentación en una pizarra con texto en español sobre comunicación y persuasión.
Presentación en un salón de reuniones con una pantalla grande que muestra el título 'Introducción a la generación de materiales con IA Creativa' durante un evento de incubación de negocios en Barcelona organizado por la Agencia Espacial Europea, con asistentes atentos y tomando notas.
Alex can cover the kind of needs that companies usually turn to a large agency for.
— Albert Martí Lanuza, Olympus
He brings together creative vision and strategic judgement, adding clarity and value at critical moments.
— Elisabet Vilchez, ESA BIC Barcelona
He understood our needs and transformed them into a brand with talent, elegance and sensitivity.
— Anna Bere, Boria
His ideas helped grow the audience and expand the client base.
— V. Langois, Olympus France

Does this sound familiar?

  • Your business has evolved, but your communication and visual identity have been left behind.

  • You feel your communication department is not visually strong enough.

  • Your creative team is overloaded. Or maybe you simply need a fresh, senior point of view on an important proposal.

Keep in touch